3.6 million viewers tuned in for the final of Love Island series 4 – ITV2’s biggest audience ever, up on last year’s final by 1.0 million viewers, up on the series 2 final by 2.2 million viewers, and up on the final to the first ITV2 series by 2.8 million viewers.
The Love Island final was the most watched programme in its slot across all channels and the most watched programme for 16-34s, with 1.6 million 16-34 viewers.
Tectonic Interactive, ITV’s partner for interactive platforms, provided the TV voting platform which enabled viewers to vote throughout the series. Over 2.5 million people used the Love Island app to place over 10.6 million votes throughout the series.
Peter Mossman, Director of Production and Strategic Delivery, ITV Interactive, said:
“Tectonic Interactive’s voting platform continues to give us the confidence we need to invite ITV’s live viewing audience to engage directly with their favourite programme formats. Voting continues to be a key engagement tool within our peak schedule and this platform gives a seamless user experience. This is increasingly important as we develop our Direct to Consumer business and Tectonic Interactive have yet again proved themselves to be an excellent partner.”
Rafal Krol, Tectonic Interactive’s Operations Manager, said:
“It’s so satisfying to see such large numbers of people voting with passion. We do a lot of work behind the scenes to trial the voting in the app and we load test the platform to ensure that the technology works faultlessly on the night. We have recently expanded the team and the new guys are amazed at the tech. It’s a pleasure having our hard work rewarded with a seamless user experience and a massive amount of interactions handled simultaneously”.