Tectonic Interactive Delivers BBC’s ‘Plastics Action’ Initiative as Part of ‘Plastics Watch’


Tectonic Interactive is proud to provide a new public participation site, Plastics Action, for the BBC. The website is part of a BBC initiative to enable the whole of the UK to become Plastics Action heroes by choosing one (or more) of five suggested actions to reduce their plastic footprint. Chosen in consultation with leading organisations in the field, the five small changes that can make a big difference are starting to use a re-useable bottle, coffee cup, straw, lunch box or shopping bag. Audiences can also take part by making their own suggestions. During this initiative the BBC will gather information from across the UK, broken down by age range and region, in order to see what individuals are doing through the Plastics Action website, which has been produced in partnership with The Open University. Tectonic Interactive will be working with the BBC and the Open University to bring the data to life and show people how they are making a difference.

The initiative forms part of the BBC’s Plastics Watch campaign, including new programme commissions and digital content, as part of a pan-BBC initiative looking at the changes happening across the UK and the wider world in tackling plastic pollution, following the huge global impact of Blue Planet II.

In a short film launching Plastics Watch released by the BBC, Sir David Attenborough says: “We hoped that Blue Planet II would open people’s eyes to the damage that we are doing to our oceans and the creatures that live in them. I’ve been absolutely astonished at the result that that programme has had. I never imagined there would be quite so many of you who would be inspired to want change. The strength of your response has not gone unnoticed in the corridors of power, or in business boardrooms. The actions of any just one of us may seem to be trivial and to have no effect. But the knowledge that there are thousands, hundreds of thousands of people who are doing the same thing – that really does have an effect – so please join us.

Andy Shaw, CEO Tectonic Interactive said “We were delighted that the BBC chose the Tectonic voting platform for such an important initiative. We love to provide innovative and robust solutions to support mass participation and we expect a great response from the public.