The Singer Takes It All wins the “Best Entertainment App”
Recognising app excellence and innovation across the ecosystem, the annual Appsters Awards took place in the O2 Arena on Wednesday 12th November hosted by comedian John Robins.
The Singer Takes It All was the world’s first truly interactive show which ran on Channel 4 throughout August 2014. It demonstrated that real-time interaction is both technically possible, at scale, and makes compelling TV. Viewers simply had to press a button on their app, to then see the pay-off on screen just seconds later. The 15% audience engagement level was a new record.
On the first show, 15% of the audience interacted with the show – a record for Channel 4 and Uk television.
2.4 million votes were cast by more than 142,000 viewers.
The show was developed by Endemol, live voting was developed on the award-winning Tectonic Platform and the app was developed by Chunk Games.