The trailer for The Singer Takes It All has been released.
Tectonic Interactive manages the live voting , so viewers at home can decide whether the contestants go forwards to the “gold zone” or are reversed towards rejection on, what Alan calls “the moving track thing”. You decide via the app – “hit” or “miss” in real-time.
It’s going to be great – download the app to take part.
The first show goes live on Friday 1st August.
Channel 4 debuts a new format in August fronted by Alan Carr in which voters use an app to propel their favourite acts on a movable stage towards the “gold zone” and a possible cash prize.
Tectonic Interactive is providing the technology which underpins the interactive singing contest where viewers can vote in real time.
The Singer Takes It All is scheduled to air in late summer and allows audiences to vote in real time using a free app.
On set will be a movable 18-metre stage that can be manipulated by viewers depending on how they rate the act performing. The more popular the overall consensus is towards the act the act the closer it moves to a “gold zone”.
The contestants who spend most time in the gold zone will compete for a cash prize while the less popular acts will head to the back and a likely elimination.
The four-part series will be hosted by Alan Carr and does not feature any judges although celebrity guests will interact with the contestants.
It is due to air in August over in a weekend slot and is being made by Big Brother producers Endemol.
Oli Madgett joins Tectonic to lead the development of their multi award-winning platform in the APAC Region.
Oli said “I have seen how the leading Broadcasters in the UK have used the Tectonic Platform to create new interactive formats, revamp well-established and popular shows and bring a new audience of smartphone users to engage with TV. I want Australian and Asian broadcasters and production companies to see the same benefits.”
Oli is based out of Australia, and brings with him over a decade of experience working with production companies and broadcasters in the digital space. Previously Oli was Commissioning Editor for Interactive at ITV and a co-founder of Participation TV agency Siren – where as Client Services Director he lead the delivery of services across shows on ITV, Channel 4, Five, Emap TV, MTV, Flextech and Sky.
Oli was most recently one of the co-founders of social entertainment company WeR Interactive, where he developed the concept for I AM PLAYR which has let over 16 million users ‘playing the life of a footballer’. Nominated for a BAFTA for Best Online Browser Game, WeR scooped the Gold Cannes Lions Trophy. Oli received the H.100 Award for the 100 most influential and innovative people working across arts, culture and the creative industries in the UK.
The best of digital content and innovation were once again recognised with a coveted Broadcast Digital Award at this year’s gala dinner, which took place at London venue The Brewery on Wednesday 25 June 2014.
The Broadcast Digital Award for”Best Platform Innovation” was awarded to the Tectonic Platform for the launch of in-app voting on The X Factor. Tectonic Interactive worked with ITV, Fremantle Media and Tellybug to introduce the in-app voting service which proved popular with viewers. The apps success led one judge to declare “This will change the landscape of television.”
The Broadcast Digital Awards is one of the most anticipated events in the UK digital broadcasters’ calendar. These are the only awards to celebrate the ever-changing digital market, honouring the best content and delivery across the UK. The Awards brought together over 500 of television’s most prominent individuals.
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