Tectonic expands to Australia and the Asia Pacific region
Oli Madgett joins Tectonic to lead the development of their multi award-winning platform in the APAC Region.
Oli said “I have seen how the leading Broadcasters in the UK have used the Tectonic Platform to create new interactive formats, revamp well-established and popular shows and bring a new audience of smartphone users to engage with TV. I want Australian and Asian broadcasters and production companies to see the same benefits.”
Oli is based out of Australia, and brings with him over a decade of experience working with production companies and broadcasters in the digital space. Previously Oli was Commissioning Editor for Interactive at ITV and a co-founder of Participation TV agency Siren – where as Client Services Director he lead the delivery of services across shows on ITV, Channel 4, Five, Emap TV, MTV, Flextech and Sky.
Oli was most recently one of the co-founders of social entertainment company WeR Interactive, where he developed the concept for I AM PLAYR which has let over 16 million users ‘playing the life of a footballer’. Nominated for a BAFTA for Best Online Browser Game, WeR scooped the Gold Cannes Lions Trophy. Oli received the H.100 Award for the 100 most influential and innovative people working across arts, culture and the creative industries in the UK.